Redken Brews Clay Pomade (Maximum Control / Gritty Finish) 100ml

Redken Brews Clay Pomade (Maximum Control / Gritty Finish) 100ml is a clay-based styling solution built for men who want rugged texture without sacrificing control. Designed to transform fine hair into structured, effortless-looking styles, this pomade delivers a gritty finish that keeps your look sharp from morning meeting to evening out.

Why this clay pomade stands out

• Texture with purpose: A roughed-up texture that adds grip and definition to fine hair, giving you noticeable volume without heaviness.
• Maximum control: The strong hold keeps its shape, so you can craft structured looks or relaxed, tousled styles and maintain them all day.
• Gritty finish: A tactile, natural-looking finish that reads modern and masculine, ideal for casual or professional settings.
• Tailored for men’s hair: Specifically formulated to work with finer strands, helping you achieve impact without weighing hair down.
• Compact 100ml jar: A portable size that's easy to keep at your workstation or gym bag for on-the-go styling.

Who should use it

Ideal for men with fine or limp hair who want noticeable texture and a durable hold without a glossy sheen. If you’re after an effortless look that still reads intentional and recent, this clay pomade is built for you.

How to use

1. Dispense a pea-sized amount of pomade onto your fingertips.
2. Warm it between your hands until the clay becomes pliable and easy to distribute.
3. Work from the back of the head toward the front, applying to dry hair for maximum texture and grip.
4. Shape with your fingers or a comb to achieve the desired silhouette; adjust as needed throughout the day.

Pro tips for best results

• For more pronounced texture, start with a smaller amount and build up as your style requires.
• Apply evenly to dry hair to lock in a matte, gritty finish without shine.
• Pair with complementary Redken Brews grooming products to complete a cohesive, masculine routine.